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Fall 2002

Economic Analysis of Manufacturing Business Opportunities Using GoldSim

Gian Frontini, Ph.D.
Manufacturing Economics Group
Centre for Automotive Materials and Manufacturing
Kingston, Ontario Canada

The area of manufacturing economics lies at the interface between engineering and business, and has offered us the opportunity to solve problems critical to not only the operation of manufacturing processes, but also the viability and profitability of the manufacturing business and the industry in general. There are a host of issues within this area, but we have thus far concentrated on supply chain design and management and the economic analysis of manufacturing business opportunities.

In the economic analysis of business opportunities, we employ several tools, including two that we'll discuss a bit further here. Cost models are developed most often as a comparative tool, used to evaluate alternative manufacturing processes or materials. These are generally spreadsheet-based, and the results can be used in other models that incorporate the dynamics of the system under investigation. The dynamic model is the other tool that we have used extensively, and has been used in two forms: the systems dynamics variety, and the discrete events variety.

With the adoption of GoldSim, we have begun to meld these tools together, using the capabilities of the software to incorporate discrete events in a system dynamics model, and to read and write variable values to/from the spreadsheet in a dynamic fashion.

Our focus is on performing economic analyses and production economics research within the automotive industry. We work with a number of clients, including: Alcan Aluminum, General Motors of Canada, Transport Canada and a number of Tier 1 and 2 suppliers to the industry.

In the past, a dynamic cost analysis would begin with a static process-based cost model (in a spreadsheet format) of product manufacturing, and the outputs would be utilized as inputs to a dynamic simulation package. Now with GoldSim, we can utilize the static model as both a database and to carry out calculations as the simulation is running. In addition, as we alter assumptions in GoldSim, we can export those to Excel and update the spreadsheet automatically.

We've developed an in-house generic template for process-based cost modeling, which allows us to quickly "fill in the blanks" for almost any process, and was designed to work with dynamic inputs from GoldSim. Once we have that static model, it requires very little resources to develop a GoldSim model to capture discrete events and dynamic effects (e.g. inventory levels, capacity increases, and equipment failures), giving us a more detailed picture of the range of costs associated with a particular product.


GoldSim Cost Model Spreadsheet - Screenshots and Spreadsheet Layout ã2002 James McLeod and the Centre for Automotive Materials and Manufacturing

 

Benefits of Utilizing Dynamic Exchange
There are a number of distinct benefits of dynamically exchanging data between GoldSim and spreadsheets, including:

1. It ensures that the system remains robust as the model is refined, since assumptions/calculations only have to be changed in one place, as they are defined only once, in either Excel or in GoldSim.
2. It is easy to run multiple scenarios. Dynamic exchange allows for more accurate (and effortless) examination of the effects of changes in model assumptions, without forcing one to update the spreadsheet for each set of realizations, or rebuild simple calculations within GoldSim.


Example Model - Polymer Component Plant
In a current project, we are using both static and dynamic approaches to direct product design and development for a polymer component. Using GoldSim, we have modeled the key components of the manufacturing plant. Flow through the plant is controlled using an order entry module, which takes market data from the spreadsheet, and compensates for lost production due to maintenance and equipment failure. The process itself is reduced to three main stages: the compounder, which mixes the raw ingredients; press equipment for forming the part; and shipping.

 

Features
1. As the simulation progresses through time, GoldSim's spreadsheet exchange mechanism allows us to update raw material order quantities, as well as reflect the changes in associated material cost with time and as order quantities increase.

2. Presses can be added dynamically to the line when required as product volume increases, and to replace capacity lost to downtime.

3. Monitoring of scrap and inventory throughout the model allows us to capture the variation in "work in process" cost.

 

Results
Costs established in Excel are combined with the dynamic costs calculated in GoldSim to provide a graph of product cost versus time.

 

Please note that all values have been multiplied by random factors such that the values on the graph bear no relevance to the actual process. Currently the model is deterministic, so the assumptions about price and market size are fixed, but one can see the natural variation in cost associated with a dynamic system, even a deterministic one. GoldSim's stochastic features will soon be incorporated so that we can perform sensitivity analyses on variables like raw material cost and market size.

The results obtained from this deterministic and future stochastic models of the process will be used to assist our client with determining if the level of risk involved in pursuing this particular strategy is offset by potential rewards. Concurrently, it will provide decision support for determining research and product development strategies.



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