Using Machine Learning, Business Intelligence, and What-If Analysis in Decision-Making


This model provides a GoldSim-based, case study of an ECommerce site. GoldSim is used to provide "what-if" simulation for decision-making in this scenario. The "what-if" simulation is based on business intelligence (BI) for the site combined with a machine learning (ML) algorithm for classification. The GoldSim "what-if" simulation is the focus of this model but the BI (including the underlying data set) and the ML analysis are included to provide a complete case study reference.

A special thanks to the lazyprogrammer for making the data set available for this case study.


Making Better Decisions In An Uncertain World